Monday, December 29, 2008

Choosing the Right Community for You


If you are buying a home, one of the first things your real estate professional will do before taking you on home tours is interview you to determine the type of house you want such as a 2,000-square-foot four-bedroom, split-level with a formal dining room and two-car garage. But just as important is the type of community you want to live in. Knowing what your requirements are will help narrow your home search and save time.

To expedite the house-hunting process, start by making a list of the dream home factors that are most important to you and your family’s lifestyle. Consider style, location, proximity to work and schools, yard size, children in the community, and of course, price.
Price and location generally are the key factors you’ll use to identify the communities that best suit you. If you are moving within the same city, you may want to start your community search by getting in your car and exploring. There are also resources on the Internet that let you compare communities.

You’ll want to ask yourself critical questions, such as: Do you dream of something quaint and charming that can only be found in an older area? Or, do you prefer everything new? Are you willing to sacrifice size and space for architectural detailing? What about drive and commute time to the office and schools? Will you forgo the number of bedrooms and a big yard for proximity to a lake or other recreational areas?

Whether you have children or not, buying a home in a community with good schools is important. It not only adds value to your property, but also is an attractive feature when and if you decide to sell. There are plenty of resources available to get information about schools within the communities you are considering. Various Internet sites offer school reports and profiles. They provide statistical data such as graduation rates, college-bound percentages, and standardized test scores. You can also learn about special programs the schools offer. In addition to these reports, many schools have their own Web sites you can peruse. And of course you can always talk to people in the area or take a tour of the school.

Additional factors you’ll want to consider during your community search are crime, recreational activities, proximity to shopping and restaurants, and other specific family needs.
Once you’ve narrowed your search to two or three communities that fit your price range and lifestyle, make comparisons of price and sales activity. Your real estate professional can help you determine which communities are most sales-worthy at present, and which are more likely to continue to be.

There are many factors involved in selecting the right community for you and your family. Discuss your options with your real estate professional. This will provide the information he or she needs to help you find property listings to tour. Remember, a targeted approach to house hunting is less time consuming, less expensive and more efficient.


Prudential Burroughs & Chapin Realty Agents are experts in helping buyers find a community to call home. We also represent some of the best new home communities in the area. Please visit us at PrudentialBC.com for more information.

Sunday, December 21, 2008

Should Buyers Use a Real Estate Professional?

With just the stroke of a few keys, you can find myriad resources on the Internet to help you in your search for a new home. Besides property listings, you can find out about specific communities, schools and mortgage options. Prudential Real Estate has made three great resources – Environmental Profile, Property Profile and Value Range Estimate – available on prudential.com/realestate that provide detailed real estate information just by keying in a U.S. property address.


With this wealth of information at your disposal, do you really need a real estate professional to represent you? Absolutely.

Think of it this way, when you go to an unfamiliar place, sure you could do a self-guided tour. However, your tour is much more rewarding and enriching when you have someone who is familiar with the location to guide you along because he or she has inside knowledge on the history, culture and stories that you may not have otherwise received.

The same can be said about sales professionals. Their role is more than someone to drive you around from property to property. They can be a great resource, especially to homebuyers relocating from other communities. He or she knows the local area including home values, taxes, utility costs, and school data, and may even be knowledgeable about resources pertaining to your special interests or needs. For instance, should you require help relocating an aging parent with you, your real estate professional may be able to direct you to local services or organizations for the elderly.

A sales professional can familiarize you with the processes involved in buying a home, alert you to potential risks, help you determine how much house you can afford, explain alternative financing strategies, as well as provide tremendous moral support.
Another benefit is having a strong advocate during the negotiating process. Sales professionals can help you objectively evaluate an offer then work to negotiate a favorable contract. During the process, he or she will review the contract and obligations before you sign, explain how contingencies and release clauses work, and so on.

And something easy to overlook is our familiarity with the complexity and risks inherent in the process. In the years I have been practicing I have been continually amazed at how quickly a seemingly simple transaction can grow legally complex and risky. When complex questions arise, a sales professional can help you quickly locate an attorney or other licensed professionals whose services you may require, such as home inspectors, engineers, surveyors and lenders.
As your single point of contact, a sales professional can manage the entire transaction including coordinating inspections, keeping in touch with the other real estate professionals, managing the documentation for the loan process, monitoring deadlines associated with contingencies, providing applicable paperwork, estimating closing costs, and helping prepare for a smooth and uneventful closing.

If you’re about to begin the process of buying or selling a home, consider involving a real estate professional. When the stakes are high, it’s comforting to have a specialist by your side.


Prudential Burroughs & Chapin Realty agents are here to help. Browse our agent profiles and search for property on PrudentialBC.com.

Thursday, December 18, 2008

SC Division OPEN HOUSES












Prudential Burroughs & Chapin Realty, Inc
South Carolina Division

SATURDAY 12/20 OPEN HOUSES

527 Stonemason Drive 1pm - 3pm
COVINGTON LAKE - All brick 4BR/3BA home on lake lot w/stainless appl, cherry cabinets. Award winning schools. Priced to sell! Great buyer incentives. Price: $276,000 Hostess: Donna Ogle, 843-457-1956. MLS#821576 Directions: From Hwy 501, take Carolina Forest Blvd, L into Covington Lake Drive, L on Stonemason, hse on R.

1101 Louise Costin Way, Unit 1311 1pm-3-pm
TUPELO BAY - Just Reduced. Great views from this 3BR/2BA condo near pool & golf course. Elevator Blvd, sold furnished, popular south strand complex. Price: $249,900 Hostess: Kristi Rushing 267-7638 MLS #818425 Directions: Take Kings Hwy towards Garden City, R into Tupelo Bay Golf just past Bi-lo shopping center.

SUNDAY 12/21 OPEN HOUSES

1420 St. Thomas Circle 1:00pm - 3:00pmBrittany Park, Myrtle Beach - 3BR/2BA/2-car garage. No yard maintenance! Central Myrtle Beach only 1 mile to beach. Open floor plan, Gas FP, Car. Rm, large kitchen, 2 pantries! New AC Aug. '07, wired for surround sound, private gated courtyard off Car. Rm. Price: $314,900. Host: T.J. O'Brien, 222-2591. MLS# 823337. Directions: Robert Grissom Pkwy to 44th Ave. N. in Myrtle Beach, turn into Brittany Park, go right on St. Thomas Circle.

4384 Heartwood Drive 2pm - 5pm
WALKERS WOODS - 3BR/2BA, mint condition, professionally decorated. Steps to community pool & shows like a model. Low HOA fees. Corner lot! Price: $214,000 Hostess: Debbie Workman 877-6120 MLS #820258 Directions: Carolina Forest Blvd to 3rd entrance to Walkers Woods on left. You will be on Heartwood.

For pictures and more visit PrudentialBC.com.

Wednesday, December 17, 2008

Getting Your Home Ready for the Market

As a seller, your No. 1 goal is to sell your home as quickly as possible at or near the listing price. In today’s market, where there is much more competition for buyers, it is important to put your best foot, or in this case, home forward because first impressions are vital.


Many of today’s prospective homebuyers have busy lifestyles and are looking for properties that don’t require a lot of work. Therefore a home in move-in condition is much more attractive. Before placing your home on the market, you may want to invest in making needed repairs.


To get started, inspect both the inside and outside of the home. Take inventory of practical and aesthetic repairs. You may want to apply a fresh coat of paint on the walls, doors, and shutters. Clean the carpet and buff and polish wooden floors. Tighten and polish hardware. Repair cracks in sidewalks and driveways, and clean any stains on them. Replace missing or warped roofing. Clean or re-grout kitchen and bathrooms. Repair dripping faucets and drains or plumbing fixtures that aren’t operating.

Fix sticking doors and replace old locks and doorknobs. Replace old bulbs and broken electrical sockets. Replace cracked windows and torn screens. Repair broken fencing and reseal the deck. Clean up stains on the tiles and countertops.

Some experts also recommend hiring a certified home inspector to thoroughly and impartially evaluate the property. (For a list of inspectors in your area, visit the American Society of Home Inspectors website, http://www.ashi.com/, or ask your real estate professional for recommendations.) A standard report will review the condition of the home’s heating system, central air conditioning, plumbing and electrical systems, the roof, attic, walls, ceilings, floors, windows and doors, the foundation, basement and visible structure.

If there are recommendations for improvement, consult with your real estate professional in prioritizing the list of repairs. Depending on your goals and budget, you may want to repair only items that could cause significant deterioration to the home, such as a leak. In addition, your local market conditions may dictate how extensive your repairs need to be. Let your budget and your real estate professional guide you.

However, be careful about major repairs. Sellers rarely recoup money on major remodeling projects, and you may want to save funds for your new home.

A home in good condition demonstrates pride of ownership. Taking the time to make small repairs to your home can go a long way in making sure that your home is presented to potential buyers in its best possible light. They also just might make the sale.


Prudential Burroughs & Chapin Realty Agents are experts in selling property. Contact us today to learn more about the serives we can offer you or visit us online at PrudentialBC.com.

Sunday, December 14, 2008

Tips on Moving with Pets


When making your moving plans, don’t forget to include your beloved pets. Although they present a new set of challenges, it doesn’t have to add to your stress if you take the following steps before your big move.

Visit the vet
Schedule a pre-move visit with your veterinarian for a checkup and to make sure that all vaccinations are current. Use this time to get copies of your pet’s records, a recommendation for a veterinarian in your new location, and possibly a tranquilizer to give your pet during transportation.


Research laws in new area
Research the requirements regarding animals in your new locality. Nearly every state has laws regarding entry of dogs, cats, horses, birds and other pets. For example, most states require interstate health certificates for dogs and horses coming from another state. If you own an exotic animal such as a ferret or potbellied pig, check to see if it is allowed as a pet in your new city. Some states require an entry permit. You can obtain compliance information from the state veterinarian or other appropriate authority. It’s important to get this information well ahead of your move so that you can get any necessary examinations or documents.
Make sure your pet’s identity and rabies tags are current. You should also have a special travel identification tag just in case they become lost during the move. The tag should include the pet’s name, your name and new address, and an alternate contact.

Decide on transportation mode
Decide how you will be transporting your pet. Animals are not allowed on moving vans, so your choices are by car or air.

If traveling by car, the American Animal Hospital Association suggests that you take your pet on short rides before the trip so that he can get accustomed to the movement. The day of the trip, don’t feed your pet for several hours before departure. It’s also a good idea to take him on a long walk before heading out.

Pack a travel kit to include food, food and water dishes, can opener, scooper, paper towels for clean ups, and plastic bags. You may also want to include a blanket to cover your car seats, plus treats and a favorite toy.

If you are traveling with birds or other small pets, such as a hamster, make sure they are in a stable cage with proper ventilation. A kennel for cat or dog may also be a good idea.

If your trip will require an overnight stay, find out well in advance of your trip whether pets are allowed at the lodging of your choice. The website www.petswelcome.com is a great place to search for lodging that accommodates pets.
By air

Traveling by air definitely requires preplanning. Each airline has its own policy regarding pet transportation. In addition, there are federal requirements you must follow. For example, dogs and cats must be at least eight weeks old and weaned for at least five days. In addition, cages and containers must meet certain standards.
You need to decide if your pet will accompany you in the cabin or be checked as baggage, or shipped separately by air freight.

Check with your airline to make sure that pets are allowed to travel in the cabin and obtain guidelines. The U.S. Federal Animal Welfare Act requires that pets traveling in the passenger cabin be in a carrier that can fit underneath the seat without blocking the main aisle. The container must remain stowed the entire flight.
If your pet will be transported as baggage or by freight, make shipping arrangements as far in advance as possible so that space can be reserved. It is recommended that you schedule a non-stop flight on a weekday. You also need to supply the air carrier written instructions for food and water.

Other precautions to take when transporting your pet by air include:
· Before traveling, get your pet accustomed to the kennel in which it will be shipped.
· Don’t give your pet solid food six hours prior to the flight. Providing water a few hours before the flight is advisable.
· Write your contact information on the container and make sure your pet is wearing a tag with the same information.
The Federal Aviation Administration (www.faa.gov) and Department of Transportation’s (http://airconsumer.ost.dot.gov) websites have valuable information regarding traveling with pets.

Transitioning to new home
Once you are in your new home there are some things you can do to help ease the transition for your pet. If you have a dog, take him for a walk immediately so that he can become familiar with the new area. Cats, on the other hand, have a tendency to run away searching for their old home. They should be kept indoors for several weeks until they become comfortable in the new home and familiar with its scents and noises.

Veterinarians also advise that you bring water from your old home, because a change in water sources can sometimes cause your pet to become sick.


Like humans, pets are can become stressed when change occurs. By planning ahead, you can help to make sure your pet has a smooth transition to its new environment. Prudential Burroughs & Chapin Realty, Inc. can help you find a new home and plan your move. Contact us today for assistance or visit us online at PrudentialBC.com to learn more about North and South Carolina Real Estate.

Friday, December 12, 2008

SC Division OPEN HOUSES

Stop in and See us!
For more information go to PrudentialBC.com

SATURDAY OPEN HOUSES DECEMBER 13TH

2720 Sanctuary Blvd. 1pm - 4pm
WILD WING PLANTATION - Beautiful all brick custom home in Wild Wing. Price reduced to sell now. Price: $285,000 Host: Nicholas Fusco 843-655-5468 MLS #817523 Directions: Turn R into Wild Wing off 501 turn R onto Sanctuary Blvd, 1st hm on R

2954 Midiron Ct.
Palmetto Green, Myrtle Beach - Golf course lot with incredible views of Myrtlewood. Brand new kitchen, countertops, 21x10' deck overlooking golf course. Excellent condition. Price: $359,900. Host: Don Ferguson, 843-222-3456. MLS# 814232. Directions: Hwy. 17 Bypass to 29th Ave. N. (by Martins), turn into Palmetto Greens, right on Midiron.

442 Camden Circle 1pm - 4pm
ALLSTON PLANTATION - 3BR/3.5BA + study/office/4thBR. Open floor plan, 2 master suites. (Split floor plan) Amenities. Price: $399,900 Hosts: Mary & Frank Tortorici 843-230-0522 MLS #827879 Directions: Hwy 17 S, R into Allston Pl (Barony Place) R onto Camden Cir, L @ Hartley Place, R on Camden Circle, Hse on L.

7386 Catena Ln.
Seville, Grande Dunes, Myrtle Beach - Luxury meets comfort in this 3BR/2.5BA 2544 htd sq ft home on pond. Many custom upgrades and details throughout! Tranquil community. Walking distance to beach. Price: $894,000. Hostess: Nestella Vannoy, 843-685-7078. MLS# 823424. Directions: 76th Ave. North into Seville, straight thru gate, then first left onto Catena Ln.

SUNDAY OPEN HOUSES DECEMBER 14th

503 20th Ave N. Unit 17-D
Fairway Oaks, Cherry Grove, NMB - Watch the Golfers play at the Surf Club from this 3BR/2BA unit. Check this if you want the best, community, golf and beach. Come See. Price: $269,900. Hostesses: Doreen Mastandrea, 843-902-6743 & Scott Taylor, 843-222-7857. MLS#817483. Directions: Hwy 17 to Cherry Grove exit. Go towards beach take right onto Cecella St and turn right to entrance Fairway Oaks take right and home on left end unit.

8604 San Marcello, Bldg. 5-102
Villa Firenze, Grande Dunes, Myrtle Beach - Charming 3BR/3BA/2-car 2800 sq ft condo with gracious floor plan and spectacular views on first floor. Must See! $625,000. Hostess: Nestella Vannoy, 843-685-7078. MLS# 824915. Directions: Grande Dunes Blvd, left at stop sign onto LaCosta, left at stop sign onto San Marcello. Bldg. 5 on right.

9221 Bellasera Circle
Members Club, Grande Dunes, Myrtle Beach - Luxurious 3BR/3.5BA/2-car w/over 3500 sq ft. Upgrades galore, designer touches throughout. Fantastic outdoor space with pool, spa, summer kitchen and Carolina Room. Don't miss seeing this spectacular home! Price: $1,795,000. Hostess: Karen Rahn, 843 655-8191. MLS# 815013. Directions: Grande Dunes Blvd, right at stop sign onto LaCosta, left into Members Club on Bellasera Circle.

9160 Arignon Ct.
Members Club, Grande Dunes, Myrtle Beach - SHORT SALE! Make an offer on this Grand Home on golf course. 4BR/5full BA and (2) half BA, 3-car w/leisure room and spectacular views. Over 4700 heated w/beautiful moldings, tons of upgrades and designer touches throughout with pool, spa and summer kitchen. Bring all offers. Price: $2,100,000. Hostess: Karen Rahn, 843-655-8191. MLS# 819327. Directions: Grande Dunes Blvd., right at stop sign onto LaCosta, left into Members Club at stop sign onto Bellasera Circle, first right onto Arignon.


9170 Arignon Ct.
Members Club, Grande Dunes, Myrtle Beach - SHORT SALE! Make an offer on this grand home on golf course. 4BR/5.5BA/3-car w/media room and spectacular views. Over 4700 htd sq ft w/tons of upgrades and designer touches with fountain, pool, spa & summer kitchen. Must See. Price: $2,300,000. Hostess: Karen Rahn, 843-655-8191. MLS# 819347. Directions: Grande Dunes Blvd, right at stop sign onto LaCosta, left into Members Club at stop sign onto Bellasera Circle, first right onto Arignon.

3008 Oak Manor Drive 12pm - 3pm
OAK MANOR ESTATES - Over 2000sq ft, 3BR/2BA hm in Oak Manor. Beautiful 18x30 family rm, great location with a low POA. Priced right! Price: $199,700 Hostess: Linda Murray 843-597-3823 MLS #827285 Directions: From Hwy 501 take Forestbrook Rd, L into Oak Manor Est. From Old Hwy 544, L onto Forestbrook Rd, R into Oak Manor, 4th house on R.

1510-C Holly Drive 1pm - 3pm
Crescent Beach, N. Myrtle Beach - Less than 2 blocks to beach. No HOA fees. Totally redone. Tons of storage, new wood flrs, paint, tile in kitchen & bath, new carpet & cook top & sink. New blinds, 11x9 deck off Guest BR. Master BR down. Short term rentals allowed. Price: $315,000. Host: T.J. O'Brien, 843-222-2591; MLS# 818699. Directions: Hwy. 17 Bus. in N. Myrtle Beach, turn toward beach on 15th Ave. South and follow to Holly. Turn right on Holly - follow signs.

21 Streater Lane 1pm - 3pm
WACCAMAW LAKES - 4BR/3.5BA New Raised Beach, .6 mile to beach access. 2400hsf & .39 acre corner lot. Price: $689,900 Hostess: Mallory Parks, 843-685-5588 MLS #807918 Directions: Hwy 17 Bypass S, 1st light into N Litchfield, make L on Boyle Dr, 1st L on Jasen, hm on corner of Jasen & Streater

5607 Marion Circle 1pm - 3pm
Pine Lakes, Myrtle Beach: JUST REDUCED! Vintage 1938 Estate - one of a kind. 1+ acre, beautiful setting, mature landscape, pool. Superb! $795,000. Hostess: Rose Tracy, 843-602-8795 MLS# 808387 Directions: Hwy. 17 in Myrtle Beach onto Marion Circle.

877 Fowler Road 2pm - 5pm
CONWAY - No HOA fees on 1/2 acre. 4BR/2BA home only 1.5 years young. Large rooms. Freshly painted, ez access to all, near Hwy 22. Gorgeous. A Must See! Price: $154,999 Hostess: Debbie Workman 843-877-6120 MLS #825736 Directions: From downtown Conway take Hwy 905 to Hwy 66, turn L, go 3 streets & turn R on Fowler Rd., Hm on R.

NC Division OPEN HOUSES

Saturday 12/13 and Sunday 12/14
Stop in and see us this weekend!
Go to PrudentialBC.com for more information on these properties.

Open House Sun 2-4
5701 Oak Bluff Ln - Raintree
Recent replacements & updates inside & out. The flr plan has a very attractive floor flow. $357,500
Dir. S College Rd to left on Oleander, right on Pine Grove, left on Greenville Loop Rd, left on Oak Bluff.
#423227
Carolyn Wells 256-9299

Open House Sat 2-4
8915 Plantation Landing Dr - Forest @ Plantation Landing
Home has 4/5 BR, 3 BA w/an open flr plan. 9' smooth ceilings.
$349,900
Dir. N Market St, right on Futch Creek Rd, left on Plantation Landing Dr.
#424431
Brenda Kelly-Meshaw 256-0032

Open House Sat 1-3
1008 Heron Run Dr - Waterford of the Carolinas
Completed in spring of 2006 - Gorgeous 3 BR, 2 BA brick patio hm in the Reserve. $299,900
Dir. E Market, to left on 3rd St, go over Cape Fear Bridge to 17S. Right into Waterford & follow to stop sign in front of clubhouse. Turn right & follow circle around to Pine Harvest Dr, right on Heron Run Dr.
#423662
Judy Heath 256-0032

Open House Sat 12-2
138 Egret Point Rd - Egret Point
Beautiful renovated 3 BR hm in quiet neighborhood w/lots of trees. Great school district. $209,000
Dir. S College to Monkey Junction, left on Piner Rd, right on Myrtle Grove, left on Egret Point Rd.
#426504
Judy Quinn Hall 256-0032

Open House Sun 1-3
1416 Parkland Way - Windsor Park
This home only needs you to be complete. Refrigerator, washer/dryer & microwave included.
$185,000
Dir. 74-76 past 2nd Leland exit, right on Enterprise. Follow Enterprise into Windsor Park, right on Parkland Way.
#426335
Shari Murray 256-0032

Open House Sat & Sun 10-4
144 N Hines St - The Carolinian East condominium project, located conveniently in Holly Ridge, offers luxury at an affordable price. With its roomy living area, solid surface countertops and stainless steel appliances we have eight units!
Prices start at $150,500.
Dir. Hwy 50 to Holly Ridge, Right on Hines St, Carolinian East on Right.
Team Taylor 256-0032

Thursday, December 11, 2008

What A Deal at Magnolia Pointe in the heart of Myrtle Beach


OK blog readers this is a sneak preview of this weekends ad promoting some AMAZING prices at Magnolia Pointe...no really this is a great deal. I toured the first phase of this development when I moved to the area and these units were priced over $200,000 and selling like crazy. If you like to be near everything in the heart of Myrtle Beach this is a great location. Get in now for this great off season deal.


Magnolia Pointe Condominiums
Magnolia Pointe is in an ideal location in the center of Myrtle Beach. Within minutes of the ocean, Broadway at the Beach, great shopping, dining and nightlife, national caliber entertainment and the expanded Myrtle Beach International Airport, Magnolia Pointe is one of the best values west of the waterway.

Why Wait?
Brand New! 2 Bedroom 2 Bath villa at the UNBELIEVABLE starting price of only $129,900
Brand New! 3 Bedroom 2 Bath Villas at the UNBELIEVABLE starting price of only $159,900
These villas have sold for $230,000 and more.
Only 25 Left at these special prices!

Ask your Prudential agent about this great opportunity today or visit the sales gallery at Magnolia Pointe open everyday. 843-839-4444

Monday, December 8, 2008

Create an Action Plan for an Easy Move

Prudential Burroughs & Chapin Realty, Inc.

The key to an easy move is careful planning. There are many action items that need to be taken prior to the move all the way up to the actual day the first box is loaded on the moving truck. Take time to write down and organize the decisions and activities that will need to be accomplished prior to the move such as securing a mover and changing your address. Ideally, you should try to break up the tasks over a two-month period. By doing so, you won’t overload your schedule, plus it can save you time and money. To get you started, consider using the checklist below as a guide.

Eight Weeks Prior

  • Get estimates from at least three professional movers. If you are going to do it yourself, get estimates on rental trucks.
  • Decide which furniture and household goods you’ll be taking, which needs to be disposed and which needs to be replaced.
  • If you will be moving to a new city, contact the Chamber of Commerce of that town for a new residence packet. Your sales professional may also have information.

Six Weeks Prior

  • Inventory your possessions besides furniture – kitchenware, decorative items, electronics, apparel and so on.
  • Complete a change of address form with the post office. This can be easily done online at www.MoversGuide.com for a minimal cost of $1. Make sure you notify organizations, credit cards companies, and publications to which you subscribe of your new address, too.
  • Obtain copies of all medical, dental, legal, accounting and veterinarian records.
  • If children are changing schools, arrange for transfer of educational records
  • Itemize moving-related costs with the mover including packing, loading, special charges and insurance.


Four Weeks Prior

  • Make arrangements for packing your belongings. If you will be using professionals, schedule with the company for packing to take place a day or two before the move. If you will handle packing on your own, purchase adequate boxes, packing materials and tape.
  • Arrange for short-term or long-term storage if needed.
  • Make travel arrangements for pets including necessary medical records, immunizations, medication and so on.

Three Weeks Prior

  • Begin packing items you won’t need immediately or that will go into storage.
  • Contact utilities on both ends of the move to order termination or turn-on for occupancy date.
  • Confirm travel arrangements for family and pets.

Two Weeks Prior

  • Terminate newspaper and other delivery services.
  • If necessary, arrange and confirm new bank accounts and local services in your new neighborhood.

One Week Prior

  • Gather important papers, records, and valuables for protected shipment to new home or safe deposit box.
  • Obtain any prescription medications needed for the next few weeks.
    Day Before or Actual Moving Day
  • Defrost refrigerator/freezer and give away all perishable food.
  • Keep a box marked “Last Box Packed/First Box Unpacked” for tools, flashlights, first aid kit and so on. On moving day, this should be the last box placed on the truck.
  • Pack items to carry with you such as valuables, financial records, personal papers and so on.
  • Give the movers a telephone number and address to reach you.


To be sure, a detailed action plan can get your move well down the road before you ever depart to your new destination.


Prudential Burroughs and Chapin Realty can be reached at 843-913-9483 or online at PrudentialBC.com

PRU CREW MARCHED TO ITS OWN DRUM AT PARADE SATURDAY!

The Pru Crew had a great time in the Myrtle Beach Holiday Parade last Saturday. We had a ball decorating our "float", wearing funny hats and throwing candy to the crowd. The Pru Crew was positioned a few floats ahead of Santa so we blasted "Here Comes Santa Claus" to an eager crowd (we listened to the song at least 105 times!!!). Check out some of the pictures of our team in action: Marvin Heyd, Susan Lucas, Stephanie Webster, LaJuana Lovett, Teresa Turbeville and Kelly Tressler












Thursday, November 27, 2008

Happy Thanksgiving!

We hope you have a great Thanksgiving Holiday. May all the blessings in life be yours in abundance.

The Prudential Burroughs & Chapin Realty business offices will be closed until Monday, December 1st but our agents will be available all week. Look up your favorite agent by visiting our website directory.

Tuesday, November 25, 2008

Hot Chocolate Anyone?

The Pru Crew had a great time at Broadway at the Beach this past Saturday serving Free Hot Chocolate during the Annual Tree Lighting Ceremony. The cold weather made the table very popular! We even learned a "mix the hot chocolate" dance. Accepting donations, the Pru Crew helped raise money for the Salvation Army.

On Saturday December 6th you can find the group at the Broadway at the Beach Holiday Parade. We are accepting new unwrapped toys to donate to Toys for Tots that morning. Just bring your gift to any Prudential office.

Friday, November 21, 2008

What is 52 feet tall and has 141,120 lights?

The Broadway at the Beach Musical Tree of Lights of course.

Join us for the 14th Annual Tree Lighting Ceremony
Saturday, November 22 - 6:00 p.m.
Center Court – Broadway at the Beach

Myrtle Beach, South Carolina

The Prudential Burroughs & Chapin Crew will serve free hot chocolate!


Proudly sponsored by Lowes Foods.

This festive ceremony, which is emceed by WPDE’s Ed Piatrowski, will feature performances by the cast of:
· The Palace Theatre’s “Le Grande Cirque Holiday Special” and “The Magical Spirit of Ireland”
· The Carolina Master Chorale
· The Carolina FreeStyle Cloggers
· Gabbie Rae as “Hannah Montana”
· The Coastal Youth Ballet Theater, who will reprise a scene from “The Nutcracker”

A variety of Broadway mascots, including Prince Sparks, Sharkee from Ripley’s Aquarium, characters from MagiQuest and of course Santa Claus, will also be on hand.

Get in the holiday spirit and kick-off the season in true “grand strand” style.

See you all at the Tree!

Monday, September 1, 2008

Ranked Highest for Seller Satisfaction!!!


North and South Carolina –


Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. [NYSE: PRU] company, and Prudential Burroughs & Chapin Realty, Inc announced that Prudential Real Estate ranks “Highest Satisfaction for Home Sellers Among National Full Service Real Estate Firms” in J.D. Power and Associates’ 2008 Home Buyer/Seller StudySM.


The inaugural study measures customer satisfaction of home buyers and sellers with major national real estate companies. Overall satisfaction is determined by examining four factors for the home selling experience: agent (43%); marketing (38%); office (12%); and services (7%).
Among home sellers, Prudential Real Estate achieved a score of 793 on a 1,000-point scale – and Prudential Real Estate received particularly high ratings from customers in the marketing and office factors.

“We are very proud of this distinction, as it underscores the quality of our affiliates and their hard-working sales professionals, said Laurie Keenan, president of Prudential Real Estate Affiliates, Inc. “Our sales professionals are local experts, and sellers appreciate their ability to market and price homes right -- along with providing exceptional, attentive service.”
The team at Prudential Burroughs & Chapin Realty, Inc works hard to not only meet, but exceed the expectations of its clients – sellers and buyers, explained Marvin Heyd, General Manager for the South Carolina Division of Prudential Burroughs & Chapin Realty, Inc. “In the current challenging market, our clients want all the expertise and market knowledge we can offer – and by leveraging Prudential’s brand strength, its wide array of product and service offerings and its strong Internet marketing programs, we can provide sellers with the increased exposure they need.”


The J.D. Power and Associates study finds that despite the popularity of home buying and selling resources on the Internet, the real estate sales professional remains key to customer satisfaction with real estate companies. A large proportion of both home buyers and sellers rely on the Internet to facilitate the buying or selling process, with 68 percent of buyers saying that they used Internet tools to help them in the purchase process and 61 percent of sellers reporting that they used a website listing to market their home. In addition, among sellers, online methods are the most important aspect of marketing. However, the sales professional carries the greatest importance among the factors that comprise overall satisfaction among both home buyers and sellers.

According to J.D. Power and Associates, although the Internet provides home buyers and sellers with the ability to perform some essential tasks – such as listing a home for sale or researching a neighborhood in which to purchase a home – it still does not replace the importance of a good sales professional. Particularly in an uncertain real estate market, professional advice from sales professionals can be especially valuable to buyers and sellers. The knowledge and expertise provided by experienced sales professionals is an important benefit of using a full-service real estate company.

The study also finds that the average time a respondent’s home remained on the market was slightly more than six months, although home sellers represented by the top-ranking real estate companies report that their homes were on the market for slightly less time – approximately five and a half months, on average.

Satisfaction averages 794 among those customers whose homes sold within five months or less, but declines considerably to an average of 730 among customers whose homes took seven months or longer to sell, the study showed. A real estate company that provides sales professionals who are skilled at determining the appropriate market value and listing price for homes, and who can effectively market properties, can help minimize the time that clients’ homes remain on the market – which can save the seller money, inconvenience and anxiety.

Nearly one-half of respondents in the study (46%) reported using recommendations from family or friends to find their real estate sales professional. Approximately 28 percent used the Internet, 23 percent used a sales professional they had used previously and 11 percent used a printed real estate guide. The study also reports that home buyers were shown an average of 13 homes before they made a purchase. Home sellers reported that, on average, their home was shown 11 times, and about five open houses were conducted before a sale occurred.
The 2008 Home Buyer/Seller Study includes 3,670 evaluations from 3,205 respondents who bought or sold a home between April 2007 and June 2008.
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on cell phone ratings, car reviews and ratings, car insurance, health insurance and more, visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

Prudential Real Estate and Relocation Services, Inc. is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential.

Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estate’s Online Seller AdvantageSM program designed to provide real-time information to sellers with the touch of a keystroke. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 2,100 franchise offices and approximately 64,000 sales professionals in the franchise Network as of June 30, 2008.

Thursday, March 20, 2008

How Does the Escrow Process Work?

One of the stages of the home buying process is escrow. This process begins when the offer is accepted and ends once the financing is approved and the buyer and seller have fulfilled their requirements. So how does it work?

A neutral third party agent of the principals—buyer, seller, lender and borrower—is designated the escrow holder. This agent assists with the transfer of ownership by ensuring that the terms of the transaction are completed including safeguarding all funds (including the buyer’s deposit) and documents.

The escrow holder keeps track of obligations of the seller or buyer. For example, if the seller is required to supply a termite inspection, the escrow holder will make sure it is fulfilled before any funds are transferred to the seller. Findings in the termite inspection report must be corrected on or before the close of escrow.

In addition, the escrow holder receives from the title company a complete ownership history of the property and any liens on record in the preliminary title report. Any discrepancies that affect the condition of the title, such as condo liens, judgments, etc., against the buyer and seller, must be addressed prior to close of escrow.

The escrow process can last any number of days depending on what is agreed upon between the buyer and the seller. To assure a timely closing, it is important that each party provide the escrow holder requested information as soon as possible. For example, a lender will not fund a new home without a homeowner’s insurance policy. Without the lender’s verification that there is insurance, the escrow process may be delayed. An unsecured source of funding, such as a personal check can also delay the process, because it takes longer for those types of funds to clear.

The escrow process is just one step towards fulfilling the dream of homeownership. Your real estate professional can provide more detail on the escrow process, as well as answer other questions you may have about home buying and selling.

Thursday, March 6, 2008

Now Is A Great Time To Buy A Home


If you’re ready to buy a home and can afford it, now is a great time to buy. Mortgage interest rates remain very low. In many areas, buyers have a lot of inventory from which to choose and long-term homeownership continues to be one of the best ways for the typical American to build wealth.

Don’t let all of the negative media attention about the “mortgage meltdown” keep you from pursuing your homeownership dream. Mortgage industry woes are primarily limited to subprime loans and other types of creative and comparatively risky financing products. While the mortgage industry stalled briefly to reconsider its more exotic loans, there is plenty of conventional financing available for qualified homebuyers. Interest rates remain at historically low levels – still less than 7% for the typical, 30-year fixed-rate mortgage.

Indeed, the market has changed. It’s gone from a frenzied seller’s market to calmer buyer’s market. In fact, buyers haven’t seen a market this strong in years. When the national median home price dropped for the first time on record, the decline made huge albeit misleading headlines. For starters, there is no such thing as a national real estate market. All real estate markets are local and driven by local factors that include the local economy, housing supply and demand factors and other attributes like geography.

The slight decline followed years of unprecedented steep home price appreciation and the reality is that only a handful of markets experienced price declines. Corrections in markets that experienced exorbitant home price appreciation were expected and signal good news for buyers. According to 2007 third-quarter National Association of REALTORS® (NAR) statistics, the vast majority of the nation’s metropolitan areas showed rising or stable home prices with most areas experiencing modest gains.

Right now there are many homes from which to choose and in most areas buyers don’t have to deal with the harried and hurried competition of multiple bids. The changing market has also changed the inventory landscape to include fewer speculative sellers and a larger share of serious and motivated sellers.

Prospective homebuyers have some time to shop inventory and thoroughly compare home types and prices, amenities, neighborhoods, commutes and other important real estate-related features. And buyers have stronger price negotiation power as sellers compete for their attention by offering concessions or other incentives.

While all real estate markets have ups and downs, Americans continue to consistently build wealth through homeownership. According to the NAR:

· One average, the value of a home doubles every 10 years. During the past three decades, home values have increased an average of 6.6% per year.
· The average homeowner today has 36 times the wealth of the average renter. Homeowners are essentially paying themselves when they pay their mortgages and this means they’re building equity. Homeowners also benefit from some real estate-related tax write-offs like mortgage interest.
· Sixty percent of the average homeowner’s wealth is their home’s equity. For homeowners who’re in their homes for the long-term, home equity typically is their single largest source of wealth.

Because every market is different, it’s a good idea for potential homebuyers to contact a local real estate specialist to learn more about what’s happening in his or her community and real estate market. Prudential Burroughs & Chapin Realty is your local expert. Contact us today to learn more about the great real estate opportunities in North and South Carolina.

The bottom line in real estate doesn’t change – if you’re ready to buy and can afford to make a long-term homeownership commitment, it’s always a good time to buy!

Tuesday, March 4, 2008

A Home Shopper’s Must-Haves and Wish Lists

Shopping for a home is an exciting adventure and it’s easy to get lost in a sea of dazzling for-sale homes and all of their fabulous amenities – which can cause you to temporarily forget that a large backyard is your top priority. To keep yourself focused, take time to identify and organize exactly what you’re looking for in a home by creating thorough “must-have” and “wish” lists before you begin home shopping. You may also want to make a third list that details your dislikes.

To get started ask yourself these questions: Which items and features must your home have? Which items and features would you like to have, but could live without? What would your dream house include? And, what features or issue must you avoid?

For the must-have list, try to focus on essentials and hard-to-change details, like a home’s layout. If you must have a three-bedroom, two-bath house, put it on the list. Ranking your must-haves in order of importance is also a good idea. Hard-to-change, must-have features can include the type of house, for example a two-story colonial or sprawling rancher; the number of rooms and square footage; the home’s proximity to shopping; or its overall condition. Your must-have list can’t be too detailed because it aims to itemize the features that are most important to you and your family.

Your wish list is the flexible and fun list. Wish lists are good for cosmetic features that would be great to have, but that can be changed. Hardwood floors can replace old wall-to-wall carpeting. If the yard is large enough and has adequate open space, a pool can be installed later. And landscaping can be a work in progress. Since the wish list is secondary, there are no limits so be sure to also include your dream amenities.

While compiling your lists, don’t hesitate to confer with your real estate professional, who is a great source for information about neighborhoods, homes and other pertinent “must-have” information.

Once you’ve determined your must-haves and optional features, create a checklist to take with you during your home tours. Besides helping you stay focused, it will provide an organized review of each house.

Your lists will most likely change as you tour homes and see what the market really has to offer. It’s also unlikely that one house will include all of your must-have features. But, your efforts will be well worth it once you find the perfect house that includes just enough must-haves and even a few wishes. Your perfect home might not include that must-have pool, but its view may be a dream come true.

Monday, February 18, 2008

Strategies for Selling a Vacant Home

As the real estate market continues to stabilize, sellers may find that their property remains on the market significantly longer than the days of “list today, sold tomorrow.” There is also more competition for buyers. So, it can be frustrating to put your home on the market, expecting a fast sale, only to find that after six months you’re still waiting for an offer. This is especially true if you need to move quickly and leave your unsold home vacant.Besides creating a marketing challenge, a vacant home can also be a target for vandalism. Here are strategies you can use to hasten a sale and protect your property during the process.

Instead of producing a spacious appearance, an empty room tends to look smaller than a furnished room. So, leave behind a few select pieces of furniture and keep the window treatments in place. A chair or lamp on a small table will confer a sense of scale and help potential buyers gauge whether their furniture will fit the space.

If you decide to remove the furniture, have the house cleaned and painted. Furniture, rugs and decorations tend to hide or minimize imperfections. When furniture and artwork have been removed, every blemish and bruise becomes accentuated, faded paint and wallpaper become more noticeable and scratches and nicks stand out.

Repaint brightly and boldly colored rooms to a neutral tone. What was an eye-popping room when fully-furnished may appear stark and small when empty.

To thwart unwelcome visits, give the house a lived-in look. Set a couple of lamps on timers, and ask a neighbor or friend check on the house daily to collect mail, park a car in the driveway, and close and open drapes and windows. Continue using a gardening service or hire someone to cut the grass regularly. During the winter months, arrange to have snow shoveled from the walks and driveway.

If available, consider employing a home manager or house sitter. At little or no cost to homeowners, the house is furnished and decorated for show-to-sell condition. Most companies require home managers to mow the lawn, shovel snow, even pay pool maintenance and utilities. Having someone living on site discourages vandalism, protects against deterioration and weather hazards and may even reduce insurance costs. (Check with your insurance carrier.)
Leave the utilities connected. Depending on the season, make sure the thermostat in the house is set at a comfortable level. You don't want a potential buyer to run through the home because it is too hot or cold.

Review your homeowner's insurance policy with your insurance agent to find out what the stipulations and coverage pertain to your vacant home.

Find a real estate professional with experience selling vacant houses. Often, these sales professionals specialize in relocation. You want to make sure that you are comfortable with your lines of communication. If you will be residing in another town, come up with an agreement on how often your representative will check on the home and what should be done if a problem develops.

Although a vacant house presents certain challenges, it does not need to be difficult to sell.

Monday, February 4, 2008

Do Your Homework: 1031 Tips

Considering a 1031 exchange for that oceanfront home? Then make sure you know about the latest tax ruling so you can avoid paying taxes on the gain of your sale.

For the uninitiated, a 1031 exchange provides for the deferral of gain from one investment property into another. Make sure you read that clearly: ...from one investment property into another, ie. properties held for personal enjoyment do not qualify. The latest tax ruling reinforced this clarification so now attention is being directed towards how to differentiate a property "from pure personal enjoyment and document it as an investment property."

The first step is to regard your property as an investment and operate it as such. In the case of that oceanfront home, renting it and maintaining good records of all communications. There are plenty of property management companies to choose from. Next, make sure you understand what the IRS expects for validating an investment property. The IRS allows you 14 "personal enjoyment" days and a "reasonable" number of maintenance days. You may also be able to work in up to more weeks of "business days" use if you are able to support such use.

Come tax time, be sure to include Schedule E for rental property. This form includes income, expenses, interest and taxes for your property. This is different from your personal return because that one is specifically for your personal residence. Including items that should be on Schedule E on your personal return is an indication to the IRS that the investment property is likely for property for personal use. One more thing: be sure to include depreciation for your investment property. It is required for rentals and is one more way to differentiate your investment property from personal enjoyment property.

These are the kinds of things you should consider and it is always a good idea to consult with your tax advisor for additional considerations. Treating that investment as a business will help ensure you are able to do the exchange and defer the tax, or else wind up paying the tax on the sale of your vacation home.

To see some great possibilities for a 1031 Exchange along our beautiful coastline, visit a Prudential Burroughs & Chapin Realty office.

Thanks to Realty Times

Friday, February 1, 2008

Open Houses for February 2 & 3

Prudential Burroughs & Chapin Realty invites you to attend these Open House events:

Saturday 1-3 p.m.
6308 Red Cedar Rd - Timber Creek
Lots of space for the family. 5 bedroom colonial. Inground pool. Huge lot with many trees. Beautiful interior floors $399,900
Dir. N Military Cutoff, right on Covil Farm Rd, 6th right on Red Cedar. House on left.
Frankie Pierson (910)256-9299

Saturday 2-4 p.m.
4720 Woods Edge Dr - Woods Edge
Lovely home with room to grow just minutes to all the beaches. This home features a huge bonus room, large lot. $265,900
Dir. S College towards Monkey Junction, left on Woods Edge Dr @ Woods Edge subdivision.
Gary Traflet (910)256-0032

Saturday 1-4 p.m.
316 N Hampton Rd - Millbrook
3BR/2BA brick ranch w/wired workshop/garage & playhouse. Lots of upgrades in this pristine family home in a great location. $229,500
Dir. S College Rd, left on Holly Tree, right on Pine Grove, right on Beasley, right on Kelly, right on North Hampton.
Beth New (910)458-9672

Saturday 12-2 p.m.
9080 S Southern Blvd - Winnabow
Only minutes from downtown Wilmington and the beaches but in a cozy .80 acre country setting. Lovely home! $214,000
Dir. Hwy 17S to first Leland exit, left on HWY 133 approx 6 miles, right on Southern Blvd.
Judy Quinn Hall (910)256-0032

Saturday 1-4 p.m.
6425 Gammon Ct - Laurel Ridge
Charming 3 bedroom, 2 bath cul-de-sac home, well maintained. Cathedral ceilings, walk-in closets in master. $178,900
Dir. Carolina Beach Rd South past Monkey Junction, make U-turn just past CVS, right on Welbourne into Laurel Ridge, left on Ferring, left on Gammon. 409195
Phil Mancuso (910)256-0032

Sunday 2-4 p.m.
605 Dock St - Historic District
Master suite has 13x15 sitting room, bedroom, and bath. There are 6 fireplaces, one with gas logs. Wooden floors! $599,000 Dir. West on Market, left on 6th St, left on Dock, house on left. 385068 Carolyn Wells (910)256-9299


Prudential's New Homes Division are available for viewing at these times:

Thursday - Saturday 11 a.m. - 1 p.m. & Sunday 1-5 p.m.
Cambridge at Cross Creek
Homes on large, Ω acre lots on a cul-de-sac street with curb and gutter. Peaceful location located in Pender County near the New Hanover County line. $279,000 - $299,900
Dir. Located in Hampstead just West of NC Hwy 17 and 7 miles from the Castle Hayne exit on Hwy 40.
Bill Guy (910)515-4724

Tuesday-Thursday, Saturday 11 a.m. - 1 p.m. and Sunday 1-5
Henderson Parke
1 & 2 Story homes w/ hardwd flrs, tile in baths & laundry, solid surface counters in kitchen, fireplaces in great room & distinctive exterior brick accents ALL standard features! Priced from the mid $200ís
Dir. S College Rd towards Monkey Junction, go past Cape Fear Academy, right into Johnson Farms on Pine Hollow Dr, left on Split Rail Dr, left on Trumpet Vine Way.
Stacy Pascucci (910)200-2039

Tuesday, Thursday - Saturday 11 a.m. - 5 p.m. and Sunday 1-5 p.m.
The Woods at Birch Creek
1 & 2 story homes offering 3 & 4 bedrms w/FROG/Bonus Rms over the 2-car finished garage.†Only minutes to shopping, dining & Downtown Wilmington! Priced from the Low $200ís
Dir. Hwy 17/74/76 across the draw bridge to Hwy 17 S. Left at the 2nd stoplight onto Ploof Rd across from Waterford. Right into Birch Creek & continue to the back of the community!
Eryn Moller (910)431-8007

Saturday 12-5 p.m. & Sunday 1-5 p.m.
Avendale
Homes on 1/2 acre lots from the Mid $300s, & coming soon, Townhomes from $200. Clubhouse, pool, sidewalks, lighted streets, water & sewer.
Dir. N Market St (HWY 17) to Hampstead. Left at light on HWY 210, right on 210 at Cross Creek. Avendale on right.
Art Dayton (910)279-4160

Tuesday, January 29, 2008

Personal Service From Prudential

The service our clients receive from Prudential Burroughs & Chapin Realty professionals go well beyond the sale. Whether you are moving across town or across the country, they are your trusted advisor in real estate. Consider this letter from a client in Wilmington, NC to the broker-in-charge regarding their recent experience:

"I felt it necessary to personally let you know how much of a wondeful job Shari Murray has done for my family and I. We feel she has performed her job above and beyond what was called for.

She became a part of our family and truly understood our needs and wants in purchasing our home here in Wilmington. If she was unsure of something she reassured us she would gather the correct information from you and relay it to us. She devoted endless hours over a 2 to 3 month process that has not gone unseen by my wife and I. She continuously extends herself in every way to make our transition here more and more pleasurable. She was extremely professional, always courteous, and very supporting. She connected almost instantly with my wife Barbara and had an amazing amount of patience with my 2 boys.

I would like you to know I think you have an outstanding and amazing, wonderful lady working on your team. She has, through this househunting time, become a close, personal and family friend. Thank you for your time and assistance. I will recommend Prudential Burroughs & Chapin Realty and Shari Murray to future folks I come across."


This is not an exception among our clients, but a common response we hear about each and every one of our agents. Looking for the Finest Real Estate Experience? Visit one of our offices and find out for yourself.

Tuesday, January 22, 2008

Make Sure You Have a Marketing Plan

Only for the rare few sellers, simply placing a “For Sale” yard sign on the front lawn creates a line of traffic filled with potential buyers. If you want buyers to see your home, you’ve got to find them. The key is marketing. To get the most exposure for your home, you should have a marketing plan with clear objectives and specifically outlines the resources that will be used to reach potential buyers.

Each marketing plan should be designed around your property and capitalize on its most desirable features. Therefore, you need to be honest with your real estate professional about the condition of your home, and the final price you are willing to accept for your home.

Next, you need to determine what marketing options work best to reach your desired audience. Generally there are two audiences you are trying to reach—home buyers and other real estate professionals. Make sure the plan includes action steps on how each audience will be marketed to.

Seldom is the successful marketing of a property the result of a single activity. Your strategy should include a variety of marketing activities. Using only conventional marketing strategies such as Open Houses, newspaper ads and direct mail can limit your outreach. Most homebuyers now begin their home search online. Having a presence on your real estate professional’s Web site and other portals such as Yahoo! Real Estate gives you worldwide exposure. Besides the increased exposure, online listings also allow buyers to get a sneak peek of your home. Therefore, you may want to complement the listings with plenty of photos and a virtual tour, which allows viewers to get a 360-degree preview of your home without leaving their computer.

Also, don’t forget the power of email. Sending email flyers or electronic postcard are easy and cost efficient. During your planning, your real estate professional may recommend other marketing tools such as company/broker tours and an Open House.

Work with your real estate professional to determine the best options for your market.
Besides identifying marketing tools, an effective marketing plan will also spell out specific dates for the marketing activities. It should leave room for unscheduled events such as following up with sales professionals or brokers who preview or show the home.

Make sure the marketing plan includes checkpoints, possibly at the 15-, 30- and 45-day marks, to review activity on the home and determine if changes need to be made to the marketing plan.

As the home seller, you should be kept in the loop on activity of your home. The marketing plan should state how you will be communicated with (mail, phone, email, in person) and the frequency (daily, weekly, etc.).
Of course these are just guidelines, but can give you an idea if the marketing plan your real estate professional has proposed to you has to be refined. You need to be comfortable with the marketing strategy for your home. An effective plan will not only put you at ease, but also give your home maximum exposure to increase your chances of a quick sell.

The sales professionals of Prudential Burroughs & Chapin Realty have effective marketing plans to fit your situation, so contact one today!

Friday, January 18, 2008

A Homeshopper's Must-Haves and Wish Lists

Shopping for a home is an exciting adventure and it’s easy to get lost in a sea of dazzling for-sale homes and all of their fabulous amenities – which can cause you to temporarily forget that a large backyard is your top priority. To keep yourself focused, take time to identify and organize exactly what you’re looking for in a home by creating thorough “must-have” and “wish” lists before you begin home shopping. You may also want to make a third list that details your dislikes.

To get started ask yourself these questions: Which items and features must your home have? Which items and features would you like to have, but could live without? What would your dream house include? And, what features or issue must you avoid?

For the must-have list, try to focus on essentials and hard-to-change details, like a home’s layout. If you must have a three-bedroom, two-bath house, put it on the list. Ranking your must-haves in order of importance is also a good idea.

Hard-to-change, must-have features can include the type of house, for example a two-story colonial or sprawling rancher; the number of rooms and square footage; the home’s proximity to shopping; or its overall condition. Your must-have list can’t be too detailed because it aims to itemize the features that are most important to you and your family.

Your wish list is the flexible and fun list. Wish lists are good for cosmetic features that would be great to have, but that can be changed. Hardwood floors can replace old wall-to-wall carpeting. If the yard is large enough and has adequate open space, a pool can be installed later. And landscaping can be a work in progress. Since the wish list is secondary, there are no limits so be sure to also include your dream amenities.

While compiling your lists, don’t hesitate to confer with your real estate professional, who is a great source for information about neighborhoods, homes and other pertinent “must-have” information.

Once you’ve determined your must-haves and optional features, create a checklist to take with you during your home tours. Besides helping you stay focused, it will provide an organized review of each house.

Your lists will most likely change as you tour homes and see what the market really has to offer. It’s also unlikely that one house will include all of your must-have features. But, your efforts will be well worth it once you find the perfect house that includes just enough must-haves and even a few wishes. Your perfect home might not include that must-have basement, but its view may be a dream come true.

Wednesday, January 16, 2008

Trends for Homeseekers

A recent survey of real estate agents revealed the latest trends in what homeowners are seeking in a home:

  • 93% indicated their clients showed interest in having a room specifically to use as a home office;
  • 44% of real estate said they have had clients requesting a home theater in their new home;
  • 26% said clients have wanted an exercise room;
  • 18% had clients wanting an arts & crafts room;
  • 8% said clients have wanted a music studio.

It hasn't been all about the indoors however; homeowners are seeking ways to make better use of their outdoor space and have shown interest in outdoor kitchens and fire pits. Even outdoor "great rooms" that incorporate a living room, dining room and kitchen are seen as trends for the '08.

What's your fancy in new home? Let us know in the Comments. Whatever it may be, a Prudential Burroughs & Chapin Realty professional can help you find it!

Statistics and trends provided by the JELD-WEN Real Estate Agent Community Trends survey, American Society of Landscape Architects, and Real Trends.